The 4^th annual Grand Avenue Festival is this Saturday, October 20^th
and community involvement is a huge component!

The focus for this year’s celebration is the vibrant culture, art, history and adaptive re-use of the Lower Grand Avenue Arts and Small Business District and adjoining neighborhoods.

Opportunities abound!

Coffee, Cookies & Crafts

Hanging Gardens & Woven Fences & Trashy Sculptures

Grand Trashy Hat Promenade

Bands on Grand Performances (free)

Food

Free tours of the Historic Commercial Building and Adaptive Reuse, begin at 8 am and continue hourly until 11 am, courtesy of the Phoenix Revitalization Corporation (PRC), followed by Free screenings of “The Greenest Building,” shown at the conclusion of the tour.

Check out the Festival on Facebook

Official Festival Flyer [download, print, share!]

With widespread attention and growing support for a trolley on the Grand Avenue Rail Project to boot and a Final Report from Greening America’s Capitals, Grand Avenue is poised to bust open in a big way this year…but we need community support…your support to make it happen!

Recent developments along Lower Grand Avenue reveal an emerging, grassroots effort to revitalize the area. In 1998, a federally funded Weed and Seed project, which aimed to reduce violent crime by “weeding” out offenders and “seeding” community services, kick-started a partnership between city, federal, and state agencies, as well as the local faith community, residents, businesses, and nonprofits. This partnership has led to a 40 percent reduction in violent crime over the last 10 years. Artists have colonized the street, taking advantage of inexpensive vacant and underused warehouse and shop spaces.” ~ Greening America’s Capitals

(Greening America’s Capitals selected Phoenix in 2011 as one of five nationwide cities.)

“[Phoenix] asked for assistance to improve the Lower Grand Avenue streetscape, making it more environmentally, pedestrian-, and bicycle-friendly while also maintaining the neighborhood’s artistic character. The EPA design team will explore options that use green infrastructure techniques suitable for arid climates to capture and treat stormwater runoff. Design options might also include improvements to pedestrian crossings, transit shelters, bicycle paths, and trolleys.”

The Grand Avenue Festival is sponsored in part by the Grand Avenue Merchants’ Assoc.; Phoenix Revitalization Corp.; Oasis on Grand; Glass Lab Metal Lab; Abromovitz Grand Avenue Partners, LLC; Arizona Pedal Cabs; Phoenix New Times; Dunlap & Magee Property Management.

Two weeks ago, Lyssa Hall, Senior Landscape Architect for Parks Development at Parks and Recreation told me about the Final Report on Greening America’s Capitals: Lower Grand Avenue, Phoenix (PDF).

The report provides short, mid and long term strategies for the redevelopment of Lower Grand Avenue into a vibrant corridor.

Here is a major development: it mentions a possible street car or trolley in the future. That is a HUGE win for the Grand Avenue Rail Project (GARP) which I wrote about a few weeks ago as being in danger of losing its Phoenix support when a neighboring city received a proposal to take our trollies and add them to their local museum.

The mention of the possible trolley in the Greening on Lower Grand report is not an endorsement by the city, but I believe that the city needs to get behind this economic development project.

I joined the non-profit Grand Avenue Rail Project (GARP) board shortly after it was first proposed and we are working to get recognition of what a great return on investment this represents. If funded, it would mean that you could ride the modern light rail in from the burbs, jump on the old Trolley and visit all the galleries and sites that will inevitably populate Grand Ave.

But, it is less about transportation than it is about what happens when you have a feature like this in an area like Grand. If you look at the buildings along Grand, most of them were built when Grand was THE shopping street in Phoenix. They are close to the road, the sidewalks are wide. Basically, the architectural environment is in place for new businesses to spring up. Behind those buildings are hundreds of old bungalows that have been largely neglected. A project like this will encourage historic renovation with the fervor that we saw around the light rail line recently.

That represents more dollars in the local economy, new businesses and higher value homes. All from a 1.5 mile trolley line.

And, who knows? That short trolley line could eventually make its way all the way around downtown. This is just a start.

Now, that’s economic development.

Now, as for the process:

It is the Parks and Recreation Department’s mission to be the best Parks Development Division in the nation. To this end, public meetings “community design workshops” were held over three days in Feb and March, put on by the Grand Avenue Merchant Association (GAMA) and the U.S. Environmental Protection Agency. The result of those meetings was finalized on September 10 by the Environmental Protection Agency and can be found in this Final Report:

The Streets Transportation Department will be presenting the findings from the workshop and report at the Parks, Arts, Families and Seniors Subcommittee on Oct 9th at 10am in Phoenix City Hall, assemble room A. If you are unable to attend the subcommittee meeting, they will be televised and archived for viewing.  

The estimated cost to build the trolley infrastructure, outfit a new museum on grand and operate the system: $10 million. I’ve heard transportation planners say $50. I think that is high for 150 year old technology.

Regardless, believe that the resulting new home sales, infill development and business starts along grand will be worth ten times that. Please contact your city councilmen and let them know that you support the Grand Avenue Rail Project.