August 2012 Get Your PHX: Phoenix Ale Brewery

Thank you to all the folks at 180°Automotive for a great July 2012 Get Your PHX event.  We had over 20 raffle prizes to hand out and lots of happy attendees. The success of the free raffle makes me think that we should make that a regular thing. So, if you represent a business looking for local exposure in a group of hip, well connected professionals, please respond to me at this address and let me know what you’d like to raffle off.

But, special thanks to Christine Cassano and Monika Woolsey for helping to organize the raffle. Of course, thank you to Bogi Lateiner, Heidi Abrahamson, Kate Benjamin, Christine Cassano (get well soon) and Tracy Perkins for participating in our honoring of their inspiring contributions to CenPho.

So, we are going to enjoy the August Get Your PHX in the best way we know how: with a cold beer in hand at the new Phoenix Ale Brewery.

I’m very excited about this event because we are not only celebrating good beer, but we are also building a new history in Phoenix. Did you know that Phoenix used to have a number of local breweries until the big corporate brewers gobbled up the market? Obviously, we have seen a resurgence of domestic brewing in America over the last 25 years. Naturally, you can find franchise restaurants that brew their own batches. But we are starting to see more local brewers who tailor to a local market –finding that there is sufficient interest in their product to survive.

I am happy to announce that our August hosts will be George Hancock and Gregory Fretz, owners of the Phoenix Ale Brewery, along with their Head Brewer John Donehower. We will get a tour of the brewery, get a taste of the beers on special and George is arranging for a special appearance of LunchaLibre, a local food truck.

This is no average beer. I discovered Phoenix Ale Brewery when I tried their Watermelon Wheat Ale at Urban Beans last month. I was very impressed with how they handled this delicate, complex taste. The quality of the brew made sense when I discovered that George Hancock was one of the founders of Pyramid Ale almost 25 years ago. Brewmaster Donehower has also put together the Camelback Indian Pale Ale, Fretzy’s Unfiltered Ale and the Ironwood Imperial Porter. George also tells me that they are introducing a new Imperial Hefeweizen called Wheatstalk. So, you will be some of the first folks to get to taste that.

I’m looking forward, not only to learning from George, Gregory and John’s experiences, but also in helping to support a new era in local urban brewing.

Please RSVP on Facebook here.

August 2012 Get Your PHX
Thursday, August 23rd at 5:30
Phoenix Ale Brewery
3002 E Washington
Phoenix AZ 85034  Map it