Its that time of year again, when Christmas decorations come out of dusty boxes and you can really tell who’s in the holiday spirit. We separate the meek from the jolly. Downtown leader Jim McPherson is organizing an effort to decorate Central Ave where the City can’t due to budget restrictions.
This weekend marks the 25th APS Fiesta of Light Electric Light Parade here in Phoenix. In lieu of a lovely post-Thanksgiving snowfall, this long standing tradition announces the true beginning of the Christmas season downtown.
The parade start its march at 7pm this Saturday on Central Avenue at Montebello heading south, or you can catch the official judging tonight starting at 5. Does anyone know the official criteria for float judging? Is it based on lumens?
In addition to lighting up the night, APS will once again collect canned goods along the parade route for donation to St. Mary’s Food Bank. And of course Santa will be there, taking suggestions from good little girls and boys and keeping everything jolly.
Events like these are what make the downtown Phoenix community great. According to Jim McPherson, “Celebrating milestones and occasions helps to build community. Many residents, neighborhoods, arts and cultural institutions, businesses, and city officials are all working to foster that sense of community as more and more people move downtown and tourists visit our city.” Jim is just one of a group of people working to decorate Central Avenue for the season to help promote patronage and general Christmas cheer. Over time, Central Avenue became the primary place to hold such major parades and holiday events. According to Jim, the Central Avenue decorations that have gone up this year were first installed in 2002. But the holiday’s don’t just end with lights. CityScape has installed an ice rink and Christmas tree downtown for everyone to enjoy.
Not only is it a time for visitors to see our developing downtown, but the community comes together to celebrate a wonderful holiday season around their favorite local businesses.